5+ Essentials to Effectively Promoting Your Brand in Crisis

This is not a time to sit still and wait until ‘everything is normal again.’ This is a time to use your isolation to intently think long and deep about who you are as a professional, what your company REALLY does, and what the world should know about your brand – either professional or corporate. Get clear, and get ready to make sure your voice, your talents, your value and your message are heard, not silenced ….revealed, not suppressed…made visible, not extinguished…during and long after this temporary cloistering. Without self promotion, something terrible happens – nothing. Being the best kept secret in the world is nothing to be proud of, unless you are in special ops or other covert line of work….If your breakout strategy depends on waiting to be discovered and rewarded based on merit alone, bring a lunch and several good reads – you will be waiting a long while. You have just this one life to live, and without mastering the fine art of self promotion, it is

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